đââď¸ Fake it till you make it
If youâve been doing anything related to the startup world the last few years, then youâve heard the term âfake it till you make it.â In my eyes, I see it as overpromising and then trying to deliver as much of that promise as possible without guaranteeing success. It seems innocent enough. The only problem is that it can turn into fraud too quickly.
The ugly fakers
Donât get me wrong â I embrace the manual work at the start of your startup life. Instead of automation, you do things by hand for the first months to validate your idea. Iâm okay with this concept, as youâre providing value to your clients and not just promises.
Companies on the other end of the spectrum â Theranos, Fyre Festival, Enron, and probably many more â have gone so far down the faking hole that they couldnât see the light.
![](https://s3.amazonaws.com/revue/items/images/017/020/979/web/theranos-fyre-faking.jpg?1658229117)
A quick summary about them:
- Theranos â defrauded investors and gathered almost a billion dollars without an actual product. They tricked the investors into believing they had a product by doing theatrics during presentations. Elizabeth Holmes and her COO were convicted in 2022.
- Fyre Festival â Billy Farlaine defrauded investors and his customers. He fiddled with his companyâs numbers to raise investment to make the Fyre Festival possible. Promised the customers luxury stays and provided them with plain FEMA/UN tents. Huge difference.
- Enron â Jeffrey Skilling and his CFO lied to investors and created elaborate accounting tricks to boost their on-paper value and hide their toxic assets. This is more of an example of pure fraud rather than a âfake-it-till-you-make-itâ attitude, but I thought to include it also.
- Anna Sorokin - just a con artist in general who based her whole life on faking it.
All of these stories are fascinating, and I highly recommend diving deep into each of them.
They were lying to their investors and customers. After reading and listening to podcasts about these cases, thereâs always one thing in common â when this fraud is happening, the key people donât understand that theyâre defrauding their investors. They see themselves as the heroes who are trying to move the company forward by all means â itâs all good to fake it if, in the end, we make it, right? Right?
Thereâs a fine line between outright fraud and making your company succeed. So why take the risk? Why not cultivate a culture where success is not what youâre striving for, but authenticity is.
The problem with faking it is that itâs very hard to distinguish companies that have real value and those that are all hot air. So many Silicon Valley Ventures are shouting AI this, NFT that. If most companies are faking it, then even the companies with real value seem fake, especially when they have VC money and stand like giants next to the actual makers.
The good fakers
The concept of faking it till you make it doesnât serve your business, but it can be a push in the right direction during your college years. For example, if youâre in the habit of thinking that youâre not suited to studying engineering, your brain will probably default to this type of thinking which will worsen your chances of succeeding. You become the things that you make into habits.
If you get into the mindset of being a marathon runner and implement all the small habitual changes that marathon runners do, youâll eventually become a marathon runner. So this is where âfake it till you make itâ works nicely. If you think and act like youâre âa confident engineer who wants to better the world,â â people will believe you, but much more importantly â you will start believing it.
![](https://s3.amazonaws.com/revue/items/images/017/020/993/web/honest-efforts.png?1658229176)
You're not faking anything. You're practicing being the person you want to be. So practice being a decent person.
The better approach
As long as youâre practicing being a good version of yourself, the world around you becomes a better place, and the company thrives together. But you still need to stay true to yourself â if you donât like Star Wars, donât start telling everyone that you enjoy that movie just to fit in. Thatâs how it starts â with the small lies to fit in.
Every employee brings a unique perspective to the table. I want our employees to feel comfortable being introverted or shy or not as confident as the next person. These unique life experiences result in a âbeautiful messâ effect â which roughly translates to when different people come together it results in something extraordinary.
In a culture that values perfection, it can be difficult to feel like we can ever truly be ourselves. When we share our authentic selvesâincluding our vulnerabilitiesâwe open the door to empathy and connection. And these are the foundations of solid and successful businesses. By creating a culture of acceptance, we can enable everyone just to be themselves. This doesnât mean that we should ignore our faults or weaknesses. But it does mean that we should strive to understand and accept ourselvesâand othersâwith all of our imperfections. Only then can we truly thrive at work.
![](https://s3.amazonaws.com/revue/items/images/017/020/997/web/fast-in-the-wrong-direction.png?1658229202)
Conclusion
Fake it till you make it is a spectrum. On the one side, you put on a brave face in a stressful situation or pretend to be confident during a company-wide presentation when you need to speak up.
On the other side, we have fraud. Pretending to have a working product when you rely on third-party technology to make it happen. Impersonating a Youtube Executive to get a deal with Goldman Sachs. Or selling a luxury Villa for 250K per weekend and then shrugging it off as âfalse advertisingâ.
I see no reason to compromise your values for hockey-stick growth. Do you?
Cheers,
Vadim
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